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Google Adwords

Google Ads (formerly Google AdWords, before July 24, 2018)[2] is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.

Beginner 4(1 Ratings) 25 Students enrolled
Created by Help India Learning Last updated Mon, 01-Jun-2020 English
What will i learn?
  • Fundamentals of AdWords
  • Campaign Targeting
  • Managing Budgets and Bids
  • Creating Successful Ads
  • Keyword Research
  • Competitive Research
  • Research Tools
  • Optimization Strategies

Curriculum for this course
14 Lessons 01:00:24 Hours
Google Ad-word Introduction
1 Lessons 00:00:43 Hours
  • Google Ad-word Preview 00:00:43
  • Google Adwords for your Busines 00:01:48
  • How Google Adwords works 00:02:54
  • Examples of Google Adwords Ads that we are Creating 00:04:29
  • Setting up your Adwords Account 00:06:52
  • Exploring the Adwords Interface 00:05:15
  • Finding the Best Keywords for your Business with Keyword Planner 00:11:16
  • Creating a Google Adwords Search Campaign 00:06:11
  • Selecting your Audience 00:03:33
  • Choosing your Bid Settings 00:04:22
  • Creating an Ad Group and Adding Keywords 00:03:43
  • Finalizing your Google Adwords Ad 00:06:15
  • Managing your Campaign and Analytics 00:03:03
  • Test 00:00:00
Requirements
  • NO experience with AdWords required!
  • Basic Browser Skills
  • All you need is a laptop, tablet or smartphone with an internet connection!
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Description

Google AdWords for Beginners, you will be armed with the knowledge needed to launch your first campaign or drastically improve an existing one. I include detailed examples and proven strategies that I've personally used to run thousands of successful AdWords campaigns. 

  Each lesson includes: 

  1. An in-depth video lesson

  2. A screencast walk-through using a live AdWords account

  3. Links to tools and relevant articles for further reading

                                                                                                                                         The walk-through is to give you a first-person perspective on each aspect of setting up and running your campaigns so that you can follow along in your AdWords Account or know exactly what's needed when launching your first campaign.  You will learn faster by doing, rather than just listening. 

                                            This course is regularly updated to include new features and changes from Google, so that you can stay up-to-date with all of the tools available in your AdWords tool belt. 

                                                                                                                                         If all of that sounds good to you, enroll now, and we'll get started with Google AdWords for Beginners. 

Who this course is for:
  • Entrepreneurs
  • Marketing Professionals
  • Business Owners
  • Marketing Students
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About the instructor
  • 73 Reviews
  • 504 Students
  • 274 Courses
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Student feedback
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  • Fri, 24-Jul-2020
    Avijit Naskar
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Free
Includes:
  • 01:00:24 Hours On demand videos
  • 14 Lessons
  • Full lifetime access
  • Access on mobile and tv